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If you answered yes to this question, it is not the end of the world. It is completely understandable that even though new platforms and strategies can provide better opportunities for your business, it can be quite scary and even overwhelming to implement. It is never too late to launch your business online. The key to going online is to have a definite strategy. This, in turn, will allow you to build your online presence step-by-step.
As a business owner, how many people do you have direct access to? If you were to assess your existing network, how many people on that list have no idea what your product or service entails? Chances are that you have tried to use your existing network numerous times in the past to create new business. CRM Consulting Integration
With your current marketing strategy, how many new leads do you generate every month? Do you actually generate any customers at all or are you simply servicing your current clientele?
Going online gives you access to a lot more people. This is a very important point to understand. With more than 3 billion social media users worldwide, it is almost impossible for any business not to find new customers online. Imagine you can reach 10 000 new people with your ads? What about reaching double, triple or even 10 times that?
Your ideal customer is most likely already using social media platforms so it makes complete sense to use and implement social platforms to connect with your ideal customer.
The correct strategy is the first step when starting a digital marketing campaign. It is highly unlikely that the strategy that you start off with will be the same one that yields results for your business. As you keep applying your strategy, you will quickly learn what works better or what can be done differently. A strategy normally includes the offers and promotions, the different platform to run ads on, the type of campaign, the automated systems in the backend, the retargeting strategy and also the customer journey and follow-up techniques.
Additional components to consider for your online strategy includes; the integrations between all your online assets such as a website, sales funnels and social media pages. It is important to use each asset according to its purpose. Each of these components, on their own, plays an integral role in the overall success of your online strategy. Without a strategy, you will most likely not achieve proper results and it will cost your business a lot of money.
Not to pick one above the other but the better you understand your ideal customer, the better you can develop a strategy that works. The purpose of any digital strategy is to reach more of your ideal customers. Make sure that you know who you want to target and build your offers and promotions around your audience. Do not try to reach everyone at once, as it will definitely not yield the result you were hoping for.
People buy from people who they know, like and trust. This is important to understand if you want to generate more sales for your business. Your strategy must have backend systems in place to allow you to build a relationship with potential customers. This can be done in the form of follow-up emails, customer testimonials and providing free value or advice.
The more your potential customer gets to know you and starts to like you, the bigger the chance that they will trust you with their business.
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