The global potato chips market revenue is growing substantially and is projected to capture a healthy CAGR and achieve million-dollar growth over the forecast period 2017-2023. The growth can be attributed to growth in the savory snacks market which is favoring the growth of the chips market. Growing demand for convenience food, changing eating habits, easy availability and affordability of potato chips are the primary drivers of the market. Additionally, the introduction of newer flavors owing to increased demand for innovative varieties of flavors has resulted in a plethora of tastes and novel additions to the chips market. Rise in demand for packaged and on-the-go-foods owing to hectic time schedules, the rise in disposable income, and the rise in young population who prefer potato chips and the introduction of attractive and smaller packages are augmenting the growth of the market. Furthermore, the introduction of healthier varieties of potato chips owing rising health awareness such as chips without any added artificial flavors or colors, baked varieties of chips and non-GMO ingredients are also aiding in market expansion. Availability of resources and large consumer base provides favorable growth opportunities for market expansion. Moreover, advancement in production technology and improved distribution network also provides opportunities for significant players. The growth of emerging markets is also expected to propel the demand for potato chips market.
Even though the potato chips market is a lucrative one, it is not one without constraints. Price fluctuations in prices of raw materials, availability of potatoes due to crop failure and climatic changes, the threat from alternatives or healthier snack options are major factors impeding the market. Potato chips contain partially hydrogenated fats, starch derivatives, blended solid fats, GMO, added colors or artificial flavors, and various emulsifiers which makes them quite unhealthy for increased consumption. Rising awareness regarding the ill effects of the use of potato chips and growing health consciousness among people have resulted in reduced consumption of potato chips which might hamper the growth of the market.
Competitive Landscape
The key players operating in the market include PepsiCo, Inc. (U.S.)., Diamond Foods, Inc. (U.S.), Lorenz Bahlsen Snack-World Group (Germany), Snyder’s-Lance (U.S.), CALBEE, Inc. (Japan), Herr Foods Inc. (U.S.), and Intersnack Group (Germany).
Segmentation
The global potato chips market has been segmented based on flavor, product type, specialty food type, and distribution channel. By flavor, the market has been segmented into, barbecue, cheddar sour cream, salt pepper, classic potato chips, spicy jalapeno, cheese onions, and others. The salt pepper segment is most popular and is expanding significantly. By product type, the market has been segmented into salted, chilly, plain, flavored and others. The salted and chilly segment is most popular in the Asia-Pacific region. By specialty food type, the market has been segmented into gluten-free, GMO- free, vegetarian, kosher, organic and others. By distribution channel, the market has been segmented into supermarket/hypermarket, convenience store, e-commerce and others.
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Regional Analysis
The key markets of the global potato chips market are North America, Europe, Asia-Pacific and the Rest of the World (ROW). North America accounts for the largest share of the global potato chips market. Acceptance of convenient food options and availability of flavors unique to the region is responsible for this major share in the market. The UK and the Netherlands are the major contributors of the Europe market and growing demand for potato chips and packaged food drive the market in the region. The Asia-Pacific market is expected to exhibit steady growth over the forecast period owing to the adoption of western food consumption patterns and rising disposable income in the emerging economies.
Industry Updates
In April 2018, PepsiCo, global snack manufacturer introduced immensely popular Australian snack brand, Red Rock Deli Potato Chips to the US market. They have unique flavors and are non-GMO project verified and do not contain any artificial color or flavoring agents.
In June 2018, PepsiCo announced its intention to set up a new snack plant in Zimbabwe. The potential snack plant would be a subsidiary of PepsiCo, and the company plans to invest USD 100 Million on the plant, and it would benefit local potato farmers as the company intends to buy from them if standards are met.
