Oregano Oleoresin: Market outlook
The growing market for processed food and increasing consumers’ demand for quality food product along with unique taste experience is fuelling the growth for flavors, flavor enhancers, food oils, and oleoresins in the food and beverage industry. Oleoresins are defined as the exact essence of the herbs, spices, and other botanicals they are extracted from, oleoresins can substitute whole/ground botanical without blighting any of their aroma and flavor characteristics. One such oleoresin used widely in the food and beverage industry to add exceptional flavor and aroma to the food product is the oregano oleoresin.
Oregano oleoresin is obtained from Origanum vulgare or oregano, a flowering plant of the mint family, by the solvent extraction of the dried leaves of the plant. Oregano oleoresin is a greenish-brown liquid with the typical floral odor of oregano, which guarantees superior quality of aroma and flavor for the food products.
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Global Oregano Oleoresin: Key Players
Some of the major players of oregano oleoresin market include: Kancor Ingredients Ltd., Lionel Hitchen Limited, Penta Manufacturing Company, Pacific Blends Ltd., Flavorchem Corporation, and others
Increasing Consumers’ Demand for Clean Labeled and Unique Flavors Opens the Way for Oregano Oleoresin
Consistent color, superior flavor, and improved storage stability are anticipated to drive the growth for oregano oleoresin in the food and beverage industry over the forecast year. The rapidly growing urbanization and increasing demand for convenience and processed foods are the primary drivers for the growing demand for oregano oleoresin. Oregano oleoresin finds application in baked goods, cereals, snacks, beverages, salads dressings, seasoning sauces, and others to intensify the flavors of these products with a strong, unique flavor of oregano.
The rapidly growing application of oregano oleoresin is anticipated to drive the growth of the market. Besides, irrespective of the changing flavoring landscape, natural flavors like oregano oleoresin remains central to flavor and taste enhancement. Natural ingredients such as oregano oleoresin are used in most savory food for giving depth to the flavor and their unique properties to dishes. Several HoReCa (Hotels, Restaurants, and Cafes) use oregano oleoresin for the preparation of special cuisines including Italian cuisines, Mexican cuisines, and others which is further driving the growth for oregano oleoresins market.
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Global Oregano Oleoresin: Market Segmentation
On the basis of nature, the global oregano oleoresin market has been segmented as-
- Organic
- Conventional
On the basis of form, the global oregano oleoresin market has been segmented as-
- Powder
- Liquid
On the basis of solubility, the global oregano oleoresin market has been segmented as-
- Water soluble
- Oil Soluble
On the basis of end use, the global oregano oleoresin market has been segmented as-
- Baked Goods
- Cereals
- Snacks
- Beverages
- Salads Dressings
- Seasoning Sauces
- Others
On the basis of region, the global oregano oleoresin market has been segmented as-
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East Africa
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Opportunities for Market Participants:
Turkey, Morocco, and Albania are conventionally the largest oregano exporters in the world, exporting oregano to almost every part of the world for meeting the growing demands for oregano and oregano products. Oregano oleoresin is anticipated to witness a proliferating growth over the forecast period. The regions like North America, Europe, and Latin America are expected to have the largest market share for the oregano oleoresin owing to the increasing use of oregano flavoring in the native cuisines and food products, increasing consumption of packaged food products along with growing health-consciousness among consumers is expected to trigger the needs for natural food flavorings like oregano oleoresin.
The demand for oregano oleoresins is also likely to witness market opportunity in the Asia Pacific region. The massive consumer base, increasing young population, and growing inclination towards western flavors are making the developing economies like China and India, demand for flavored food products like oregano oleoresin in the region. Besides, the regulatory bodies in the region are banning artificial food flavors; hence the manufacturers in the Asia Pacific are anticipated to make use of natural and organic ingredients like oregano oleoresins, in the foreseeable future.
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