The global cognitive assessment and training market size is expected to reach USD 15.65 Billion at a steady CAGR of 20.3% in 2028. Increasing awareness regarding the advantages of maintaining good brain fitness is among some of the key factors driving growth of the cognitive assessment and training market. Cognitive assessment and training is not limited to adults, and is also a tool for use with children with learning disabilities such as dyslexia. Cognitive assessment and training tools have been in use for older individuals among the population suffering from vision and dementia problems.
Rising popularity of gamification is propelling growth of the market to a significant extent. Feedback on gamification from candidates, employers, and psychologists has been very positive and game features are being incorporated into cognitive tasks without undermining data quality, scientific value, and intervention effects, thereby improving participant engagement. Game-based assessments such as psychometric tests are used in the hiring process to assess a candidate’s skills. However, unlike various aptitude tests, these assessments are quick and engaging due to the game format.
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Emergen Research has recently published a detailed report on the global Cognitive Assessment and Training market formulated through extensive primary and secondary research. The report offers in-depth knowledge and analysis of the Cognitive Assessment and Training market through verified and validated data curated to offer accurate insights. The report also offers a region-wise and country-wise analysis of the Cognitive Assessment and Training market. It contains a detailed analysis of the key elements influencing the growth of the market in the region. The research study also contains historical, current, and forecast estimations for each sector, segment, sub-segment, and region.
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The report on the Global Cognitive Assessment and Training Market is an investigative study on the key features of the business landscape along with an analysis of the growth opportunities, challenges, threats, drivers and restraints, and limitations of the market. The report also offers insights into the segments, sub-segments, and regions exhibiting promising growth.
The report further sheds light on the competitive landscape of the Cognitive Assessment and Training market to offer the readers an advantage over others. The competitive landscape section of the report talks about the recent advancements in the RD and technologies undertaken by the prominent players, along with their strategic business expansion plans, product launches, and brand promotions. The report pays special attention to the strategic alliances such as mergers and acquisitions, joint ventures, collaborations, agreements, corporate and government deals, and others adopted by the prominent players of the industry to expand their market presence and gain a substantial market position.
Leading companies profiled in the report:
Quest Diagnostics, BrainWare, MeritTrac, Cambridge Cognition, Pearson, MedAvante-ProPhase, Cogstate, Winterlight Labs, Philips, and Signant Health.
Emergen Research has segmented the global cognitive assessment and training market on the basis of component, organization size, application, end-use, and region:
Component Outlook (Revenue, USD Billion; 2018–2028)
Solutions
Assessment
Data Management
Data Analysis and Reporting
Cognitive Training
Others (Rater Training, Concussion Management, and Screening Solutions)
Services
Training and Support
Consulting
Organization Size Outlook (Revenue, USD Billion; 2018–2028)
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Application Outlook (Revenue, USD Billion; 2018–2028)
Clinical Trials
Learning
Research
Others (Diagnostics, Recruitment and Patient Engagement)
End-use Outlook (Revenue, USD Billion; 2018–2028)
Healthcare and Life Sciences
Education
Corporate
Others (Sports and Government Defense)
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Key Highlights of Report
In February 2021, Shift Concussion Management Guelph and VoxNeuro announced their entering into partnership, which enabled the addition of objective brain health data to the former’s concussion management program. Shift Concussion Management Guelph, which is the founder of ‘Shift Concussion Management Program’, joined VoxNeuro’s growing clinical network as a test center and treatment provider in Southern Ontario, Canada. VoxNeuro provides the world’s first objective brain health assessment that goes beyond a diagnosis.
Among the application segments, the clinical trials segment accounted for largest share in 2020. Identification and assessment of cognitive changes and ability to diagnose and reduce the chance of developing brain disease in a patient are features that are resulting in development of new solutions and programs and driving revenue growth of this segment.
Clinical trial data solutions company, ERT, partnered with Cogstate in August 2020 to expand its capabilities in its electronic Clinical Outcome Assessment (eCOA) tool. ERT is focusing on improving the safety and efficacy of eCOA with digital cognitive endpoint measurement in clinical trials and at-home testing.
Global Cognitive Assessment and Training Market Geographical Landscape - Synopsis:
The report closely studies the growth trajectory of the global Cognitive Assessment and Training market. It brings to light the global dominance of the leading regional segments, including North America, Asia Pacific, Europe, Latin America, and the Middle East Africa.
The study elaborates on the crucial information pertaining to the regional market share. It simultaneously focuses on the significant details about the growth patterns of each regional market.
Moreover, the report encases an exhaustive geographical study of the market, emphasizing the business growth prospects and market barriers for each of the key market regions.
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