Segmentation:

The global Turkey Meat Products Market Size has been segmented based on product type, category, distribution channel, and region.

The global Turkey Meat Products Market Size has been classified based on product type as whole, cut, ground, sausage, and others.

On the basis of category, the Turkey Meat Products Market Size has been divided into frozen, fresh, and others.

The global Turkey Meat Products Market Size has been segmented on the basis of distribution channel into store-based and non-store-based. The store-based segment has further been classified as hypermarkets and supermarkets, specialty stores, and others. Store-based distribution is likely to dominate the Turkey Meat Products Market Size over the forecast period, even as ecommerce tries to catch up with the traditional selling infrastructure in place in Western economies.

Regional Analysis:

North America is likely to hold the largest share in the global Turkey Meat Products Market Size over the forecast period due to the popularity of turkey meat in traditional dishes prepared at thanksgiving and Christmas. Turkey is also native to North America, which is likely to remain a key driver for the North America market for turkey meat products over the forecast period. Turkey is a popular meat in North America, and is also widely available due to being native to the region. This is likely to drive the demand from the Turkey Meat Products Market Size in the region. Growing awareness about the high protein content of turkey meat in conjunction with its low fat content is likely to remain a major driver for the Turkey Meat Products Market Size in North America over the forecast period. Healthy protein products are likely to increasingly incorporate turkey meat in North America, leading to a growing demand from the Turkey Meat Products Market Size.

The Europe Turkey Meat Products Market Size is likely to exhibit the highest CAGR over the forecast period, due mainly to the growing awareness about the high nutritional content of turkeys. Turkey meat is becoming increasingly popular in Europe due to the growing awareness about its low fat content. Turkey breast contains less fat than even chicken breast and is superior to other meats in terms of fat to protein ratio. This has driven the demand from the Turkey Meat Products Market Size in Europe and is likely to remain a key driver over the forecast period. While the North America market for turkey meat products is mainly dependent on the festive consumption of turkey meat, the Europe market mainly derives its growth prospects from the growing health awareness among the consumers in the region. Rising health awareness among European consumers is thus likely to be a major driver for the Europe Turkey Meat Products Market Size over the forecast period.

Asia Pacific is likely to be an emerging market for turkey meat products with a low growth rate over the forecast period. The absence of turkey meat from culinary traditions in the region is a major restraint on the Turkey Meat Products Market Size in Asia Pacific, as consumers in the region view turkey as a novel meat product and are not familiar with the cooking and eating techniques of turkey meat. Increasing awareness about turkey meat among Asia Pacific consumers could turn out to be a masterstroke for manufacturers of turkey meat products in Asia Pacific, as the region’s vast and growing population presents a significant scope for new players to enter the market and carve out some solid revenue.

Competitive Analysis:

Leading players in the global Turkey Meat Products Market Size include Land O’Frost, Gardein, Hannaford Bros. Co. LLC, Conagra Brands Inc., Copas Traditional Turkeys, Shady Brook Farm, Hormel Foods LLC, Bernard Matthews, Kraft Foods, and Cargill Inc.

• In August 2019, plant food specialist Before the Butcher introduced the first plant-based chicken and turkey burgers in retail markets. Such initiatives could spell trouble for the Turkey Meat Products Market Size, as the demand for “meatless meats” is growing due to the growing consumer preference for veganism/vegetarianism.

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