Preference for organic baby food among new mothers has grown substantially over the recent years. Changing lifestyle and the increased pressure to balance work life and household management is creating market opportunities for different types of packaged food including baby food categories. Here, the word organic lifts such products to a higher level in terms of marketability, therefore, food brands are placing emphasis on organic variants. When it comes to baby food, the skepticism is even higher. The absence of synthetic fertilizers or pesticides in ingredients used for preparing organic baby food items make them a preferred option. They are also free of artificial flavors, colors and preservatives, making more compelling for consumers.

Processed organic baby food items have emerged as a convenient option for new mothers as it ensures sufficient supply of nutrition to the baby without any potent threats. In advanced countries, organic baby food is picking up steam relatively faster as compared to developing or third world counties. This is primarily owing to factors such as the higher ratio of working women and purchasing power in developed countries. Consumption of convenience food is a trend, which is growing fast in the western world. Sales of baby food have also escalated in several of the fast-developing countries such as China, India, Mexico and Brazil. The growing middle-class population in these countries represent a vast untapped market and is expected to create considerable growth opportunities for market players. Modern consumers have limited time for cooking meals, which is increasing their reliance on packaged or ready-to-eat meals.

Women workforce continues to grow across various sectors. This trend is likely to become more rampant in the years to come and consequently trigger opportunities for consumer goods that represent niche markets. The growth of the baby food industry serves as a classic example of the aforementioned phenomenon. A recent study conducted by Market Research Future (MRFR) reveals that the global market for organic baby food market is set to surge at a CAGR of 11.73% between 2018 and 2027 to reach a valuation in excess of USD 17,000 Mn.