Organic savory snacks market is made up of organically produced raw materials. The snacks are both salty and spicy in taste and is prepared from fruits, vegetable oil, grains, and others. The snacks are typically consumed during meals or when one is eating on-the-go. Over the years, increasing awareness concerning the harmful impacts of using pesticides and chemical fertilizers among the consumers and a subsequent demand for organically produced products like organic savory snacks has helped accelerate the product’s market growth and is expected to increase further during the forecast period.
The growth of the market can be attributed to various key factors. The richness of anti-oxidants as well as preserved nutrients boosts the demand of the product. Advancement in technology in the food processing industry has also prompted manufacturers to take notice and conduct research and development activities to innovate new products and attract the potential consumers. Market Research Future (MRFR) provides a thorough understanding of the global organic savory snacks market share and forecasts an impressive growth of the market in the forthcoming years.
The market growth is also influenced by the increasing demand globally for on-the-go snacks that contain little to none harmful chemicals or additives. A massive preference shift in consumption pattern and habits of consumers has also resulted in the expanding sale of organic savory snacks. In the near future, the growing pool of health-conscious consumers is expected to cause further expansion of the global market.
Market Segmentation
The global organic savory snacks market segmentation is classified into type and distribution channel.
By type, the market segments into popcorn, potato chips, processed snacks, nuts, and others. Herein, the potato chips segment holds a majority of the market share and is expected to maintain its leading position in the coming years. This is due to the high popularity of organic savory snacks as a convenience food product.
By distribution channel, the organic savory snacks market divides into non-store-based and store-based channels. The store-based channel is the dominant segment in this market category and is due to the one-stop shopping experience it provides.
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Regional Analysis
The global organic savory snacks market is regionally segmented into the following regions: Asia Pacific, Europe, North America, and the Rest of the World (RoW).
As per the report published by MRFR, the global market is led by North America in terms of market share. The North American region holds a major portion of the market and is expected to gain massive traction in the forthcoming years of the forecast period.
Following the North Americas, the European region stand out with the second largest market share in the global standings. The evolving consumer preference and health-consciousness has led to the adoption of organic ingredients-based goods and products. This is expected to be a major reason behind the projected growth of the European region during the forecast period.
Countries like the US, Germany, Canada, and the UK are some of the major players in the global organic savory market landscape. The burgeoning demand for health-based snacks is one of the significant drivers impacting the import and export of organic savory snacks and subsequently influencing a positive impact over the global market.
Competitive Landscape
The global organic savory snacks market includes a number of prominent players operating herein, including Peeledsnacks (U.S.), Heavenlytasty (U.K), Madeinnature (U.S.), Conagra Brands Inc. (U.S.), Lesserevil (U.S.), Latejuly Snacks (U.S.), and Beanitos Inc (U.S.)
April 4th, 2019, Kashi, a subsidiary brand under Kellogg Co., is working with a group of gen Z influencers, named Kashi Crew, to create products for the kids’ line of Kashi. Through the collaboration will make a fresh take on bars.
