digital marketing in salem

What is Search Engine Optimization?

SEO Stands for Search Engine Optimization (SEO)
It is a process to optimize your website content to get organic traffic from the search engine results page.
SEO helps your websites to get organic traffic.
Display your websites on the top of the search engine results page.

Search engines have three main functions:

How do Search engines work?

How do Search engines work?

1.Crawling
This is the first step in which a search engine uses to find out the webpages on the World Wide Web.
A web crawler is a program used by Google to make an index.
The search engines have the web Crawlers or Spiders to visit a webpage, read it, and follow the links to other web pages of the site.
Each time the crawler visits a website, it makes a copy of the page and adds its URL to the index
Indexing
The copies of webpages made by the crawler during crawling are returned to the search engine and stored in a data center.
Using these copies, the crawler creates the index of the search engine.
Each of the webpages that you see on search engine listings iscrawled and added to the index by the web crawler

3. Ranking
Search engine provides the most useful and relevant answers in particular order to a search query submitted by the user.
Search engines use algorithms to improve the search results so that only genuine information could reach the users
PageRank is a popular algorithm used by search engines.

Different Types of SEO?

Different Types of SEO?

Black hat SEO

Examples of black hat SEO include:
keyword stuffing or hiding (white text on white background)
Plagiarism Content+ Purchased Backlinks
Similar web pages only slightly different content
cloaking (where different content is shown to human and search engine visitors)
Private blog networks (where a group of website owners agree to cross-link to each other for boosting rank)

Examples of white hat SEO include:

Examples of white hat SEO include:
Writing relevant, useful content that helps your search audience do what they need
Organizing the content on your site in order to help people (and search engines) find what they’re looking for faster
Promoting your content on social media so it earns exposure and links

Grey hat SEO

Examples of Grey hat SEO include :
using click bait (main purpose is to attract attention and encourage visitors to click on a link to a particular web page)
Reused and slightly altered content
Link exchanges
paying for reviews

4.Negative SEO

On page sEO

On-page SEO in digital marketing in salem (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users.
Focuses on your website content and targeted keywords.
Its aim is to ensure search engines and searchers can easily find, use, and understand your content.
Examples include: Title tags, meta tags, meta descriptions, headings, paragraphs, images, URLs, internal, outgoing links.

Why On-Page SEO Is Important

On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query.

2.Off-Page SEO

External ranking signals like backlinks mentions of your business website.
Examples Incoming hyperlink from an external website, social media, website forum, question and answer site, online directory, or any other external website.

Keyword Research

Keyword research means to research choose words / terms that users will search in search engines for finding their queries.
Finding high-volume search terms itself is not enough. You need tonsure that the SEO keywords used in your content matches with your brand, product, or service to the keywords that your customer use.
Irrelevant keywords can increase the gap between users.
If you are not using the right keywords in your website might never be on the first page of search results.

There are two types of Keywords

1. Short-Tail Keywords
Short-Tail Keywords are also known as popular keywords. These keywords contain 3 words or less.
Examples: Word Press Themes or Free Word Press Themes
2. Long-Tail Keywords
These keywords contain more than 3 words. They are little different
Search the keywords in major search engines
Google Ads
SEMrush
Google Trends
Keyword Tool.io
+ Ahrefs
Soovle
Side-by-Side SEO

What is On-Page SEO in digital marketing in salem

On-page SEO digital marketing in salem is important because it helps search engines understand your website and its content
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users.

Focuses on your website content and targeted keywords

On-Page SEO Includes