Market Forecast

Global Facial Cleanser Market size is projected to be valued at USD 33.83 Billion by 2026 at a CAGR of 5.5% between 2020 and 2026. A facial cleanser is a personal care product that is used to clean dirt, makeup, and dead skin from the face. The demand for facial cleanser is increasing with the growing working women population. Convenience and accessibility are some of the major factors that are pushing forward the market development. Furthermore, facial cleanser is inexpensive and is easily available to consumers belonging to any social-economic background. Also, product innovations by manufacturers are expected to drive the demand for facial cleansers during the forecast period. For instance, in September 2020, CeraVe, a brand of Cult Skincare, introduced a hydrating cream-to-foam cleanser for normal to dry skin.

Key Players

L’Oréal (France), Unilever (UK), Procter Gamble (US), Johnson Johnson (US), Beiersdorf AG (Germany), Estée Lauder Inc. (US), Shiseido Co., Ltd (Japan), Kao Corporation (Japan), LVMH (France), AVON COSMETICS (UK)

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Market USP

Availability of products based on specific skin types

Growth Opportunities in the Market

Influence of Social Media and Innovative Marketing Strategies: Social media acts as a potential opportunity for product launches and branding as it bridges the gap between marketers and consumers. The explosion of social media has transformed the business environment, creating new opportunities for market players. It is considered an effective interactive strategy as it enables consumers to build a relationship with the brand. Marketing through social media also helps manufacturers to keep abreast with the latest trends, exploiting mobility, and new technologies to attract targeted leads. The strategic sales plans of facial cleanser manufacturers include the use of online channels for marketing and distribution along with product promotions at exhibitions and other platforms

Non-Store-Based Distribution Channels Gaining Popularity Across the Globe: The non-store-based segment is projected to register a higher growth rate during the forecast period. The segment includes e-commerce, wherein manufacturers distribute facial cleanser through various online shopping sites and/or their websites. Companies face difficulties in reaching consumers in different parts of the globe through brick-and-mortar stores. Thus, e-commerce channels enable companies to cater to the consumers’ needs and expand brand presence