Market Overview

According to the latest report by Market Research Future (MRFR), the Global Eyeliner Market is projected to reach the market value of USD 9,026.2 Million by 2028 with a substantial growth rate of 5.34% during the forecast period (2018-2028).

After carefully analyzing the current trends, MRFR states that the global eyeliner market is on its way to become a highly profitable venture in the coming years owing to the increasing use of eyeliners. Also, continuous technological advancements and innovations supporting the manufacturing of a broad range of eyeliners worldwide will be instrumental in the strong market growth. Product innovation and developments are the significant factors contributing to the growth of eyeliner market across the globe. In addition, growing number of people across developed regions are actively opting for organic cosmetics on account of the growing consumer awareness regarding the adverse effects of chemical or synthetic products. This will result to an increased demand for organic eyeliner in the coming years.

The eye makeup products have become some of the most popular cosmetics in the recent past, as a result of the increase in per capita disposable income and the subsequent change in consumer spending behavior. Another factor that helps the market bring in massive business is the presence of premium and high-end brands that capture the attention of a large portion of the global population.

On that note, the surging middle-class population in developing markets like Asia Pacific and Latin America will most likely result in the exponential growth of the eyeliner market. Additionally, the continuous introduction of innovative and new eyeliner products that cater to the modern lifestyle of customers will elevate the market position as well. To illustrate, in June 2018, Fenty Beauty had launched a liquid eyeliner named Flyliner whereas, in July 2015, Eyeko US had introduced a sports waterproof eyeliner in the United States (US).

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Competitive Dashboard

Marie Dalgar (China), Flamingo Beauty Supply (US), Iredale Mineral Cosmetics, Ltd. (US), Sisley Paris (France), Christian Dior SE (France), Jordana Cosmetics Corporation (U.S.), Markwins International Corp. (US), Chanel S.A. (France), The Estée Lauder Companies Inc. (US), Mary Kay Inc. (US), L’Oréal S.A (France), Shiseido Co. Ltd (Japan), Kazi Lan Carslan (China), LG Household Health Care Ltd. (South Korea), AmorePacific Corporation (South Korea), and Kao Corporation (Japan) are some of the leading companies making a mark in the global eyeliner market.

Segmental Analysis

The report by MRFR includes an extensive segmental analysis of the eyeliner market based on type, end user and distribution channel.

Based on type, the global eyeliner market is segmented into liquid, gel/cream, kohl and others. Out of these, the liquid segment dominated the market with the largest share of 39.13% in 2017. The segment will see further expansion during the forecast period at a CAGR of 5.24%, whereas the gel/cream segment is expected to surge at the highest growth rate of 5.58% from 2018 to 2028. The strong presence of the liquid eyeliner market is the result of its elevated demand owing to its benefits like minimal clumping, bold colors, availability of waterproof variants, and easy removal. These are also smudge-proof, which further augments its demand among consumers looking for eye makeup products for a longer duration.

Based on end-user, the eyeliner market can be broken down into women and men. Among these, the women segment garnered the larger market share of 97.63% in the year 2017.and is expected to witness the higher CAGR of 5.36% during the forecast period. The men segment was is projected to exhibit a CAGR of 4.45%. The women segment has noted the high growth trajectory due to the increasing importance for eye beautification coupled with evolving lifestyle patterns and rising fashion trends as well as concepts around the world.

The various distribution channels in the global eyeliner market are store-based, non-store-based and others. Here, the store-based segment led the market with the maximum share of 67.71% in 2017 and is projected to witness the growth rate of 4.99% during the assessment period. Furthermore, the non-store-based segment is projected to witness the higher CAGR of 6.03% during the forecast period. The store-based distribution channel is the most preferred mode by the customers as it offers a one-stop shopping experience.

Regional Outlook

MRFR analyzes the current trends in the global eyeliner market across the key regions of Europe, Asia Pacific, South America, North America and the Middle East Africa. Globally, Europe has been the leading regional market with the share of 30.24% in 2017. It is poised to surge at a CAGR of 4.95% during the review period. The growth of the eyeliner market is attributed to various factors. Improvements in current lifestyles are majorly affecting the growth of the Europe eyeliner market. Consumers have now become conscious regarding the use of cosmetics in daily life, which is escalating the sales of eyeliner in European countries. Key players in the eyeliner market are focused on increasing the production capacity owing to the high demand for the product. Moreover, manufacturers are focusing on collaborating with e-commerce companies to enhance their overall sales.

On the other hand, Asia Pacific held a significant share in the global eyeliner market in 2017 with a market value of USD 1,302.3 million in 2017. Burgeoning population in the developing countries and the increasing per capita disposable income will buoy the market position in Asia Pacific for eyeliners in the coming years. Apart from this, the growing consumer spending on lifestyle products will most likely have a positive impact on the growth of regional sale. In the region, China held the largest share in 2017, with the predictions of it retaining its leading position throughout the review period. But it is India that will observe a considerable growth rate of 6.22% from 2018 to 2028.

Other than these regions, North America is another strong contender in the global eyeliner market, having accounted for 21.41% of the total market share in 2017. The regional market will surge at a moderate growth rate from 2018 to 2028. The lucrative market growth has been the result of the expansion of the eyeliner product portfolios by renowned manufacturers along with constant innovation in eyeliners.

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