Market Scope

Market Research Future (MRFR) anticipates that the North America moringa products market can garner high impetus at a rate of 10.0% from 2020 to 2026. The market is also likely to touch USD 2,263.6 Million by the year 2026.

Top Boosters and Key Challenges

Consumers in North America are growing anxious when it comes to their health and are therefore, increasingly including natural products made of plants in their daily diets. These products claim to have no side effects and have gained traction in the past few years to a large extent. Moringa products impart an array of health benefits that are not possible with the consumption of basic nutrients, while their significant nutritional properties also appeal to a large number of health-conscious people. Moringa products have high contents of crude protein and amino acids, compared to soybean. These products have also become a huge hit among lactating mothers as well as pregnant women that suffer from deficiency of vitamin A and E.

Rising inclination of consumers towards plant-based ingredients in products encourage manufacturers to use a higher volume of these components to enhance the quality of food, supplements and cosmetics items. Manufacturers also leverage the growing health concerns among the consumers and develop products with more natural ingredients, such as moringa.

Affluent Companies

Major firms in the North America moringa products industry are Kuli Kuli, Inc. (US), Bio Nutrition Inc. (US), Kiva (US), Sunfood (US), Moringa Pura Vida (Mexico), Ancient Greenfields Pvt Ltd (India), Green Virgin Products LLC (US), Nutramarks, Inc. (US), ADUNA Ltd. (UK), Only Natural Inc. (US), to mention a few.

Most of these players are well-established in North America and compete fiercely based on product quality, brand recognition, innovation, product launches, loyalty, marketing programs, price as well as advertising campaigns. These companies also adopt strategies like acquisitions, partnerships, agreements and mergers to further substantiate their market positions.

Segmental Review 

Type and end-use are the major segments highlighted in the MRFR report, in order to offer an exhaustive outline of the North American market for moringa products.

Key types of moringa products available in the North American market include seeds, oil, leaves leaf powder, and others. Since 2019, leaves leaf powder have remained in the lead, since these are extensively used in developing medicines for the treatment of an array of skin ailments. Leaf powder is consumed for treating stomach disorders like gastritis, ulcerative colitis and constipation. Moringa’s antibacterial and antibiotic properties curb the spread of several pathogens while its rich content of vitamin B content facilitates digestion. Moringa leaf powder have an extended life span and are highly portable, as a result of which it witnesses higher demand compared to its counterparts in the global market.

The top end use industries in the North America market are nutraceuticals, functional food beverages, personal care, pharmaceuticals, and others. Nutraceuticals has emerged as the leading end-use industry, in view of rising consumer interest in wellness and health. Therefore, applications of moringa have been growing rapidly in various nutraceutical products