The global Clickstream Analytics Market is forecast to reach USD 2.71 Billion by 2026, according to a new report by Reports and Data. The growing popularity of omni channel retail channels among customers leaves behind vast trails of digital footprints when they engage in e-commerce interactions. These digital footprints or data logs comprises of large amount of hidden trends to tell the story of add to carts, views, checkouts likes, and checks every point of the shopping journey. Analysis of this data allows retailers and online marketers to understand the interactions of the customers with the brand and gain insights to optimize their business. These insights enable them to find, target, or retain their ideal customers in a better way.
Clickstream Analytics can be used as an essential tool to generate valuable business information from the data logs collected from online platforms. However, collecting, analyzing, and churning the data from these data records in an optimal time frame is quite challenging. The collected data logs in semi-structured formats often introduce complexity, additional costs, and delay in analytics generation. However, the lack of scalability, associated high prices, and storage optimization may hinder the demand for technology.
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Top companies operating in the market and profiled in the report include:
Key participants include Vlocity Inc, Connexity Inc, Jumpshot Inc, SAP SE, Splunk Inc, IBM Corporation, Hewlett Packard Enterprise Company, Microsoft Corporation, Oracle Corporation, Adobe Inc, Talend Inc, Webtrends Inc, Google LLC, AT Internet, and Verto Analytics Inc, among others.
Competitive Outlook:
North America held the largest market share of ~30% in the year 2018. The growing investments in digital payments and e-commerce are governing the market in the region. The region has adopted new and advanced technologies at a very early stage. High penetration of cloud technology, the internet of things, machine learning, artificial intelligence, and big data, among others, are propelling the market in North America. Moreover, the region is a hub for significant market vendors who are increasingly launching new products in the market.
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Clickstream Analytics Market Segmentation:
For the purpose of this report, Reports and Data have segmented into the global Clickstream Analytics market on the basis of end-use, component, organization size, deployment mode, industry vertical, and region:
End-Use Outlook (Revenue, USD Million; 2016-2026)
- Software Testing
- Market Research
- Customer Data Analysis
- Employee Productivity Analysis
- Others
Component Outlook (Revenue, USD Million; 2016-2026)
- Solution
- Services
Deployment Mode Outlook (Revenue, USD Million; 2016-2026)
- Cloud
- On-Premises
Organization Size Outlook (Revenue, USD Million; 2016-2026)
- Small and Medium Sized Enterprise
- Large Enterprises
Industry Vertical Outlook (Revenue, USD Million; 2016-2026)
- Healthcare and Life Sciences
- Retail and E-commerce
- IT and Telecommunication
- Transport and Hospitality
- Banking, Financial Services, and Insurance (BFSI)
- Others
Regional Analysis covers:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East Africa
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