Reports and Data has added a new report on the Athleisure Market that offers a comprehensive overview of the Athleisure market with regards to market size, market share, revenue growth, revenue share, competitive landscape, regional bifurcation, supply and demand trends, and current and emerging trends. Additionally, the report also gives an insight about product portfolio, costs, sales, production capacities, and market players.
Increase in focus on wellness and health contributes to growth of the global athleisure market. Over the last decade, individuals across the world have started engaging themselves in various fitness and sports activities, due to increasing awareness about fitness. Millennials are opting for fitness and wellness activities with the use of clothing that offers a high comfort level and a tweak of fashion too. Moreover, corporate companies are becoming more conscious about use of comfortable casual wear such as sweatpants at workplaces.
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Market Abstract:
Fast-moving consumer goods (FMCG) industry has witnessed a massive surge in demand over the recent past owing to rising disposable income level, launch of advanced and innovative products, growing demand for household and personal care products, healthcare products, and food beverages. Growing consumer inclination towards packaged foods due to increasing lifestyle changes and rapid integration of convenience stores and doorstep delivery has contributed significantly to the revenue growth of the market. FMCGs or consumer goods are frequently purchased, have lower prices, short shelf life, and are consumed rapidly. Consumer preference has shifted to local purchases which has increased promotional efforts by the government and key companies to generate brand awareness in hard-to-reach areas.
The report further discusses in detail the strategic initiatives undertaken by key companies such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches, and brand promotions to gain a robust footing in the market. Key companies operating in the market are profiled on the basis of company overview, financial standing, global and regional market position, production and manufacturing capacity, gross profit margins, and business expansion plans.
Key Companies Profiled in the Report:
- Adidas Ag (Adidas)
- Asics Corporation
- Columbia Sportswear Company
- Lululemon Athletica Inc.
- Nike, Inc. (Nike)
- PVH Corp.
- Puma Se
- The Gap, Inc.
- The North Face (VF Corporation (VFC))
- Under Armour, Inc.
The report studies the consumption patterns of the regions mentioned along with the estimation of the increase in the consumption rate throughout the forecast period. It further discusses export/import, consumer demand, key trends, regulatory framework, macro- and micro-economic factors and presence of key players in each region. Regional analysis section also covers country-wise analysis to offer better understanding of the market.
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Regional Analysis Covers:
- North America (United States, Canada, Mexico)
- Asia Pacific (China, Japan, South Korea, India, Australia, New Zealand, Rest of APAC)
- Latin America (Brazil, Chile, Peru, Argentina, Rest of Latin America)
- Europe (U.K., France, Italy, Spain, Rest of Europe)
- Middle East Africa (U.A.E., Saudi Arabia, South Africa, Rest of MEA)
The market is further segmented based on product types and end-user applications.
Athleisure Market Segmentation:
By Product Type (Revenue, USD Million; 2018–2028)
- Sneakers
- Joggers
- Leggings
- Hoodies
- Others
By Gender (Revenue, USD Million; 2018–2028)
- Men
- Women
By Distribution Channel (Revenue, USD Million; 2018–2028)
- Online
- Offline
Key Points Covered in the Report:
- Comprehensive analysis of latest and emerging trends influencing the growth of the market
- SWOT analysis of each major market player along with in-depth analysis of major market players with detailed portfolio of their products, production capacity, revenue estimation, and gross margin
- Market concentration, production and consumption ratio, demand supply analysis, and import/export
- Strategic recommendations to the new entrants as well as established companies to make beneficial business decisions
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